Zander Abranowicz’s intensive approach to strategy and language untangles the complexities of culture and commerce into well-scrubbed prose, and connects what brands do and say with what the world wants and needs. His practice is informed by a decade of experience in competitive creative and editorial roles at agencies including Athletics and Code and Theory. He is presently the Strategy Director at Abbreviated Projects.

Zander Abranowicz’s intensive approach to strategy and language untangles the complexities of culture and commerce into well-scrubbed prose, and connects what brands do and say with what the world wants and needs. His practice is informed by a decade of experience in competitive creative and editorial roles at agencies including Athletics and Code and Theory. He is presently the Strategy Director at Abbreviated Projects.

Client
with Handstand & Abbr. Projects
2024

Sylvie

Identity and site design for the modern-day estate sale

Essay
Buzzcut
2024

Animals at War

On the interspecies alliances that shape world history

Client
with Abbr. Projects
2024

Remedy Place

UX and site design for wellness education platform

Client
with NR2154
2024

Schedoni

Visual research to inspire new identity for the Italian leather dynasty

Client
with NR2154
2024

Haus Labs

Concepting to inspire new identity for Lada Gaga’s skincare brand

Book
Vendome Press
2023

Country Life

Celebrating extraordinary homes and people in the Catskill Mountains and Hudson Valley

Client
with Abbr. Projects
2023

Studio Kër

New identity and custom type suite for Michael Bennett’s experimental design studio

Essay
Are.na Annual
2023

Séance for the Ghost Bird

Cultivating a sense of communion with the ivory-bill chasers of the past

Client
with Abbr. Projects
2023

Sofar

Naming, tagline, and creative direction for private airline’s new identity

Essay
Buzzcut
2023

Star Power

In support of public displays of Jewishness

Client
with Abbr. Projects
2023

Notre

Brand strategy and creative direction for luxury retailer's new identity

Client
with Athletics
2023

Zapier

Brand strategy for automation brand’s first motion identity system

Essay
Ocracoke Observer
2023

Rachel Carson’s Coast

Reading the naturalist’s debut novel in its natural habitat

Essay
Heatmap
2023

How E-Bikes Won My Heart

Learning to love a misfit mode of transportation

Client
with Athletics
2023

Seattle Sounders FC

Brand manifesto and brand launch video script for beloved MLS franchise

Essay
Heatmap
2023

How Birding Became Cool

Why your favorite rappers and revolutionaries are all picking up binoculars

Essay
Buzzcut
2022

Sailing the Cyclades

Seven days exploring the hidden gems of an iconic island chain

Essay
Buzzcut
2022

Rainwear Theory

Where waterproof clothing came from and what it means in the age of superstorms

Essay
Buzzcut
2022

Sketches of Saint Lucia

Faint impressions from a quiet corner of the Caribbean

Client
with NR2154
2022

Victoria's Secret

Strategy and concepting for new fragrance line

Book
Vendome Press
2021

This Far and No Further

Photobook documenting the living legacy of the American voting rights struggle

Client
with Athletics
2021-2022

Turf Design

Brand strategy, story, voice, and site copy for custom acoustics brand

Essay
Kathimerini
2020

Growing Up Greek

Recalling a lifetime of summers spent in the Cycladic Islands

Client
with Abbr. Projects
2020

Nike

On-product copy and creative direction for NYC capsule collection

Client
with Athletics
2019

Glo

Brand strategy, voice, messaging, site copy, and creative direction for the yoga platform

Essay
Elle Decor
2019

The Sheinmans of Serifos

Essay ghostwritten for Andrew Sheinman of Pembrooke & Ives

Essay
Kennedy
2019

Scenes from a Grand Tour

Impressions of a sunkissed road trip from Turin to South Tyrol

Client
with Athletics
2019-2022

ECCO

Brand strategy, brand voice, messaging, and creative direction for the Danish footwear icon

Client
with Abbr. Projects
2018

Royal Fern

About us and product descriptions for the doctor-driven skincare brand

Book
Vendome Press
2018

American Originals

Welcoming readers into the creative interiors of interesting Americans

Essay
Travel + Leisure
2018

Crossing Jordan

Mingling with the ancient world in the modern Kingdom of Jordan

Client
with Athletics
2017

Nashville SC

Brand manifesto for the MLS team's launch

Essay
Travel + Leisure
2017

Canada Crossing

Reflections on a cross-continent journey from Vancouver Island to Fogo Island

Client
with Athletics
2017-2023

IBM

Strategy, voice and messaging for eight distinct sub-brands

Client
with Athletics
2017

Elysium

Brand strategy, voice, and messaging for the wellness lab’s new identity