Zander Abranowicz’s intensive approach to strategy and language untangles the complexities of culture and commerce into well-scrubbed prose, and connects what brands do and say with what the world wants and needs. His practice is informed by a decade of experience in competitive creative and editorial roles at agencies including Athletics and Code and Theory. He is presently the Strategy Director at Abbreviated Projects.

Zander Abranowicz’s intensive approach to strategy and language untangles the complexities of culture and commerce into well-scrubbed prose, and connects what brands do and say with what the world wants and needs. His practice is informed by a decade of experience in competitive creative and editorial roles at agencies including Athletics and Code and Theory. He is presently the Strategy Director at Abbreviated Projects.