Zander Abranowicz’s intensive approach to strategy and language untangles the complexities of culture and commerce into well-scrubbed prose, and connects what brands do and say with what the world wants and needs. His practice is informed by a decade of experience in competitive creative and editorial roles at agencies including Athletics and Code and Theory. He is presently the Strategy Director at Abbreviated Projects.

Zander Abranowicz’s intensive approach to strategy and language untangles the complexities of culture and commerce into well-scrubbed prose, and connects what brands do and say with what the world wants and needs. His practice is informed by a decade of experience in competitive creative and editorial roles at agencies including Athletics and Code and Theory. He is presently the Strategy Director at Abbreviated Projects.

Client
with Handstand & Abbr. Projects
2024

Sylvie

Identity and site design for the modern-day estate sale

Client
with Abbr. Projects
2024

Remedy Place

UX and site design for wellness education platform

Client
with NR2154
2024

Schedoni

Visual research to inspire new identity for the Italian leather dynasty

Client
with NR2154
2024

Haus Labs

Concepting to inspire new identity for Lada Gaga’s skincare brand

Client
with Abbr. Projects
2023

Studio Kër

New identity and custom type suite for Michael Bennett’s experimental design studio

Client
with Abbr. Projects
2023

Sofar

Naming, tagline, and creative direction for private airline’s new identity

Client
with Abbr. Projects
2023

Notre

Brand strategy and creative direction for luxury retailer's new identity

Client
with Athletics
2023

Zapier

Brand strategy for automation brand’s first motion identity system

Client
with Athletics
2023

Seattle Sounders FC

Brand manifesto and brand launch video script for beloved MLS franchise

Client
with NR2154
2022

Victoria's Secret

Strategy and concepting for new fragrance line

Client
with Athletics
2021-2022

Turf Design

Brand strategy, story, voice, and site copy for custom acoustics brand

Client
with Abbr. Projects
2020

Nike

On-product copy and creative direction for NYC capsule collection

Client
with Athletics
2019

Glo

Brand strategy, voice, messaging, site copy, and creative direction for the yoga platform

Client
with Athletics
2019-2022

ECCO

Brand strategy, brand voice, messaging, and creative direction for the Danish footwear icon

Client
with Abbr. Projects
2018

Royal Fern

About us and product descriptions for the doctor-driven skincare brand

Client
with Athletics
2017

Nashville SC

Brand manifesto for the MLS team's launch

Client
with Athletics
2017-2023

IBM

Strategy, voice and messaging for eight distinct sub-brands

Client
with Athletics
2017

Elysium

Brand strategy, voice, and messaging for the wellness lab’s new identity