Client
with Handstand & Abbr. Projects
2024
Sylvie
Identity and site design for the modern-day estate sale
Client
with Abbr. Projects
2024
Remedy Place
UX and site design for wellness education platform
Client
with NR2154
2024
Schedoni
Visual research to inspire new identity for the Italian leather dynasty
Client
with NR2154
2024
Haus Labs
Concepting to inspire new identity for Lada Gaga’s skincare brand
Client
with Abbr. Projects
2023
Studio Kër
New identity and custom type suite for Michael Bennett’s experimental design studio
Client
with Abbr. Projects
2023
Sofar
Naming, tagline, and creative direction for private airline’s new identity
Client
with Abbr. Projects
2023
Notre
Brand strategy and creative direction for luxury retailer's new identity
Client
with Athletics
2023
Zapier
Brand strategy for automation brand’s first motion identity system
Client
with Athletics
2023
Seattle Sounders FC
Brand manifesto and brand launch video script for beloved MLS franchise
Client
with NR2154
2022
Victoria's Secret
Strategy and concepting for new fragrance line
Client
with Athletics
2021-2022
Turf Design
Brand strategy, story, voice, and site copy for custom acoustics brand
Client
with Abbr. Projects
2020
Nike
On-product copy and creative direction for NYC capsule collection
Client
with Athletics
2019
Glo
Brand strategy, voice, messaging, site copy, and creative direction for the yoga platform
Client
with Athletics
2019-2022
ECCO
Brand strategy, brand voice, messaging, and creative direction for the Danish footwear icon
Client
with Abbr. Projects
2018
Royal Fern
About us and product descriptions for the doctor-driven skincare brand
Client
with Athletics
2017
Nashville SC
Brand manifesto for the MLS team's launch
Client
with Athletics
2017-2023
IBM
Strategy, voice and messaging for eight distinct sub-brands
Client
with Athletics
2017
Elysium
Brand strategy, voice, and messaging for the wellness lab’s new identity