Client
with Handstand & Abbr. Projects
2024
Sylvie
Identity and site design for the modern-day estate sale
Essay
Buzzcut
2024
Animals at War
On the interspecies alliances that shape world history
Client
with Abbr. Projects
2024
Remedy Place
UX and site design for wellness education platform
Client
with NR2154
2024
Schedoni
Visual research to inspire new identity for the Italian leather dynasty
Client
with NR2154
2024
Haus Labs
Concepting to inspire new identity for Lada Gaga’s skincare brand
Book
Vendome Press
2023
Country Life
Celebrating extraordinary homes and people in the Catskill Mountains and Hudson Valley
Client
with Abbr. Projects
2023
Studio Kër
New identity and custom type suite for Michael Bennett’s experimental design studio
Essay
Are.na Annual
2023
Séance for the Ghost Bird
Cultivating a sense of communion with the ivory-bill chasers of the past
Client
with Abbr. Projects
2023
Sofar
Naming, tagline, and creative direction for private airline’s new identity
Essay
Buzzcut
2023
Star Power
In support of public displays of Jewishness
Client
with Abbr. Projects
2023
Notre
Brand strategy and creative direction for luxury retailer's new identity
Client
with Athletics
2023
Zapier
Brand strategy for automation brand’s first motion identity system
Essay
Ocracoke Observer
2023
Rachel Carson’s Coast
Reading the naturalist’s debut novel in its natural habitat
Essay
Heatmap
2023
How E-Bikes Won My Heart
Learning to love a misfit mode of transportation
Client
with Athletics
2023
Seattle Sounders FC
Brand manifesto and brand launch video script for beloved MLS franchise
Essay
Heatmap
2023
How Birding Became Cool
Why your favorite rappers and revolutionaries are all picking up binoculars
Essay
Buzzcut
2022
Sailing the Cyclades
Seven days exploring the hidden gems of an iconic island chain
Essay
Buzzcut
2022
Rainwear Theory
Where waterproof clothing came from and what it means in the age of superstorms
Essay
Buzzcut
2022
Sketches of Saint Lucia
Faint impressions from a quiet corner of the Caribbean
Client
with NR2154
2022
Victoria's Secret
Strategy and concepting for new fragrance line
Book
Vendome Press
2021
This Far and No Further
Photobook documenting the living legacy of the American voting rights struggle
Client
with Athletics
2021-2022
Turf Design
Brand strategy, story, voice, and site copy for custom acoustics brand
Essay
Kathimerini
2020
Growing Up Greek
Recalling a lifetime of summers spent in the Cycladic Islands
Client
with Abbr. Projects
2020
Nike
On-product copy and creative direction for NYC capsule collection
Client
with Athletics
2019
Glo
Brand strategy, voice, messaging, site copy, and creative direction for the yoga platform
Essay
Elle Decor
2019
The Sheinmans of Serifos
Essay ghostwritten for Andrew Sheinman of Pembrooke & Ives
Essay
Kennedy
2019
Scenes from a Grand Tour
Impressions of a sunkissed road trip from Turin to South Tyrol
Client
with Athletics
2019-2022
ECCO
Brand strategy, brand voice, messaging, and creative direction for the Danish footwear icon
Client
with Abbr. Projects
2018
Royal Fern
About us and product descriptions for the doctor-driven skincare brand
Book
Vendome Press
2018
American Originals
Welcoming readers into the creative interiors of interesting Americans
Essay
Travel + Leisure
2018
Crossing Jordan
Mingling with the ancient world in the modern Kingdom of Jordan
Client
with Athletics
2017
Nashville SC
Brand manifesto for the MLS team's launch
Essay
Travel + Leisure
2017
Canada Crossing
Reflections on a cross-continent journey from Vancouver Island to Fogo Island
Client
with Athletics
2017-2023
IBM
Strategy, voice and messaging for eight distinct sub-brands
Client
with Athletics
2017
Elysium
Brand strategy, voice, and messaging for the wellness lab’s new identity