IBM Think Notre Victoria's Secret Heatmap Studio Kër Nike Sofar IBM Cloud ECCO Elysium Code Nation Seattle Sounders FC IBM Blockchain Turf IBM Be Equal SearchBar Rove Sounds Artfare Nashville Soccer Club Non SVRN Ottavo Royal Fern Parade Grounds Glo Touchy Coffee Playspaces Counterpart Studio Planetary Services The Counter Moodflower Groupe Carlen Parfums Kingston Standard Linda and Winks

Strategy

Client IBM Think
Field Technology
Challenge Brand manifesto
Year 2018
Affliation Athletics ↗
Client Notre
Field Fashion
Challenge Brand strategy, brand identity
Year 2023
Affliation Abbr. Projects ↗
Client Victoria's Secret
Field Fashion
Challenge Strategy and concepting for new fragrance line
Year 2022
Affliation NR2154 ↗
Client Heatmap
Field Media
Challenge Copy, creative direction, editorial writing
Year 2022
Affliation Abbr. Projects ↗
Client Studio Kër
Field Architecture, Design
Challenge Creative direction for new brand identity
Year 2023
Affliation Abbr. Projects ↗
Client Nike
Field Fashion
Challenge On-product copy for capsule collection
Year 2020
Affliation Abbr. Projects ↗
Client Sofar
Field Aviation
Challenge Naming, tagline, creative direction
Year 2022
Affliation Abbr. Projects ↗
Client IBM Cloud
Field Technology
Challenge Brand strategy, brand voice, messaging
Year 2018
Affliation Athletics ↗
Client ECCO
Field Footwear
Challenge Brand strategy, brand voice, messaging, creative direction
Year 2019 - 2022
Affliation Athletics ↗
Client Elysium
Field Health
Challenge Brand strategy, brand voice, messaging
Year 2017
Affliation Athletics ↗
Client Code Nation
Field Education
Challenge Brand strategy, naming, tagline, messaging
Year 2020
Affliation Athletics ↗
Client Seattle Sounders FC
Field Sport
Challenge Brand manifesto
Year 2023
Affliation Athletics (see video) ↗
Client IBM Blockchain
Field Technology
Challenge Brand voice, messaging
Year 2018
Affliation Athletics ↗
Client Turf
Field Acoustics
Challenge Brand strategy, story, voice, and site copy
Year 2021 - 2022
Affliation Athletics ↗
Client IBM Be Equal
Field Technology
Challenge Brand strategy, brand voice, messaging
Year 2020
Affliation Athletics ↗
Client SearchBar
Field Fashion
Challenge Tagline, site copy
Year 2022
Affliation Abbr. Projects ↗
Client Rove
Field Blockchain
Challenge Brand strategy, story, site copy
Year 2022
Affliation Abbr. Projects ↗
Client Sounds
Field Wellness
Challenge Brand strategy, site copy, product descriptions
Year 2020
Affliation Abbr. Projects ↗
Client Artfare
Field Culture
Challenge Brand strategy, site copy, launch copy
Year 2019 to present
Client Nashville Soccer Club
Field Sport
Challenge Brand manifesto
Year 2017
Affliation Athletics ↗
Client Non
Field Wellness
Challenge Brand writing
Year 2019
Client SVRN
Field Fashion
Challenge Brand story
Year 2021 - 2022
Affliation Abbr. Projects ↗
Client Ottavo
Field Eyewear
Challenge Brand strategy, brand voice, creative direction
Year 2016
Affliation Athletics ↗
Client Royal Fern
Field Beauty
Challenge About us, product descriptions
Year 2018
Client Parade Grounds
Field Fashion
Challenge Creative direction
Year 2020
Affliation Abbr. Projects ↗
Client Glo
Field Wellness
Challenge Brand strategy, brand voice, messaging, site copy, creative direction
Year 2019
Affliation Athletics ↗
Client Touchy Coffee
Field Food
Challenge Creative direction
Year 2021
Affliation Abbr. Projects ↗
Client Playspaces
Field Gaming
Challenge Brand strategy, brand writing, content strategy
Year 2020
Affliation Abbr. Projects ↗
Client Counterpart Studio
Field Design
Challenge Tagline, creative direction
Year 2021
Affliation Abbr. Projects ↗
Client Planetary Services
Field Design
Challenge Brand strategy, story, creative direction
Year 2021
Affliation Abbr. Projects ↗
Client The Counter
Field Media
Challenge Naming, tagline, brand strategy
Year 2019
Affliation Athletics ↗
Client Moodflower
Field Wellness
Challenge Creative direction, product descriptions
Year 2018 - 2021
Affliation Abbr. Projects ↗
Client Groupe
Field Fashion
Challenge Brand strategy, editorial strategy
Year 2019
Affliation Abbr. Projects ↗
Client Carlen Parfums
Field Fragrance
Challenge Product descriptions, brand writing
Year 2016
Affliation Athletics ↗
Client Kingston Standard
Field Brewing
Challenge Brand strategy, naming, brand writing
Year 2018
Affliation Athletics ↗
Client Linda and Winks
Field Fashion
Challenge Brand writing for Linda Rodin's latest venture
Year 2018